We
rebuild
trust
in
gemstones.

Helping people choose genuine gems since 1995

Our promise is simple

Every gem is tested, certified, and honestly explained.

Where we

come from

Born from a family-run showroom in Karol Bagh, New Delhi, we’re a team of IGI-certified gemologists bringing our offline credibility online.

Every gem we sell is examined, graded, and verified before it reaches you.

What we

believe

Truth is the most valuable gem.

We disclose each stone’s origin, treatment, and certification upfront — so you always know what you’re buying and why it’s priced that way.

No exaggerations, no confusion — just clarity.

Our Brand Story

Our name reflects the two sides of every stone:
GEM

Science, grading, and certification

HUE

Meaning, energy, and personal connection

Our Promise

Certified authenticity

Every gem is lab-tested and verified genuine.

Transparent pricing

You pay for quality, not marketing claims.

Honest guidance

Real gemologists, straight answers — no upselling.

We don’t sell the costliest stone — we help you find the right one.

Our Flagship Store

Ground Floor, 2645 Bank Street, Karol Bagh, New Delhi 110005

[Tue - Sun, 12 pm - 7 pm]

Get directions

The bigger idea

Every purchase supports our goal: bringing truth and trust back to gemstones — one transparent stone at a time.